You'd never know it to talk with Hollywood
Producers, but the movie theatre biz
is not really about showing movies.
Movie theatre owners (I am one) know a dark
secret. The movie theatre biz is threefold:
1) Fast food (Popcorn markup exceeds that of heroin.)
2) Ads (You've got 'em. They can't leave. Show 'em ads.)
3) Charging to see movies, but only if they're "eating pictures."
IF THEATRES SURVIVE, expect to see...
Higher prices for quality movies